Book Review of: Value Proposition Design - How to create products and services customers want

Jan Kyhnau, Christian Nielsen

Keywords

business models, book review, value proposition design, value creation, business model design


Abstract

Book Review of: Value Proposition Design - How to create products and services customers want, By Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith & Trish Papadakos (Published by John Wiley & Sons, New Jersey. ISBN: 978-1118968055)
Reviewed by Jan Kyhnau (the practitioner) and Christian Nielsen (the professor) for the Journal of Business Models.


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