Business Model Creativity: A Horizontal Insight Model

Kristian Brøndum, Christian Byrge, Søren Hansen

Keywords

Business Model Innovation, Creativity, Horizontal Knowledge


Abstract

This paper presents a model for feasibility testing of novel ideas for business model innovators. It suggests a five-step systematic involvement of non-domain-related knowledge intended to deliver more unique ideas that are feasible in the decision-making phase of business model innovation.


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