Classifying the Business Model from a Strategic and Innovation Perspective

Julio E. Cuc, Aleksandr Miina


Business Model Innovation (BMI), business strategy, business model classification


This study explores the relationship between business model, innovation, and strategy. Through a systematic literature review and deductive analysis, it classifies business models according to the degree of innovation, and strategic focus, hence providing a framework to evaluate and improve business models. The research outline suggests a practical application.