Value, What Value? University Business Model in Pursuit of Advanced Internationalization

Anita Juho, Romeo V. Turcan


Advanced Internationalization, University Autonomy, Business Model, Ethics


Through business model theoretical lenses, we explore challenges universities face in their pursuit of advanced internationalization into foreign markets. This is a conceptual paper. Based on theoretical and empirical insights we conjecture that advanced internationalization of universities is unethical, calling for a revision of business model theory to incorporate ethics.