Business Model Design Themes, Value Propositions and Firm Performance

Ekaterina Migol, Olga Tretyak, Anna B. Holm


Business model type, business model design theme, firm performance


This paper presents the results of a study of business model design themes of 30 retailers from Russia. We find a positive relationship between novelty-centred business models and company performance. Furthermore, companies achieved the best performance by combining elements of the efficiency and complementarity business model design themes.