Building Business Models around Sustainable Development Goals

Matthias G. Raith, Nicole Siebold

Keywords

sustainable development goals, business model design, generic strategies


Abstract

By specifying the UN’s sustainable development goals as quantifiable target groups, one can address these targets directly. We develop four generic business model designs based on two fundamental decisions: Should value be created for or with the target group, and should income be generated through market revenues or positive externalities?


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