Re-Combining Value Chains: Cross-Industry Cooperation for Business Model Innovation

Jon Williamsson, Gabriela Schaad

Keywords

Business model innovation, value chain, governance


Abstract

The interplay between the value chain and business model innovation is a comparatively overlooked topic in business model literature. This paper explores how incumbents create a business model for biodiesel production through the re-combination of established value chains. The case study highlights the importance of ownership and cross-industry cooperation for business model innovation.


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