Business Model Innovation with Platform Canvas

Krista Sorri, Marko Seppänen, Kaisa Still, Katri Valkokari

Keywords

Platform, ecosystem, business model, Platform Canvas, literature review


Abstract

Purpose: This paper offers a literature review and explores a business model innovation for platform business. It

also suggests a practical tool, Platform Canvas, to support implementation activities.

Design/Methodology/Approach: A literature review was conducted in fall 2016 that resulted in the tentative canvas

approach, which was evaluated in seven real company cases.

Findings: The study identified the eight most important characteristics of a platform business model innovation.

To support the innovation and development of successful business models in a platform ecosystem, the Platform

Canvas tool was created. With guiding questions, Platform Canvas allows for an ecosystemic approach to business

model innovation: it helps to understand the value creation and capture for multiple actors.

Originality/Value: The unique result is a practical tool, Platform Canvas, which facilitates business model creation

in platform ecosystems.


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