Activate Business Model Learning Through Flipped Classroom

Leandro Bitetti

Keywords

Flipped Classroom; Backward design; Competency-based learning


Abstract

The paper presents a teaching experience in a master course about business models following a pedagogical approach, which combines flipped classroom and backward design to facilitate the development of students’ competencies. The results confirm this method is effective, though it requires a significant shift in both lecturers’ and students’ roles.


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