Booster Cards: A Practical Tool for Unlocking Business

Peter Thomsen, Jesper Chrautwald Sort, and Kristian Brøndum

Keywords

Business models, business model innovation, teaching


Abstract

Business model innovation is an interesting yet challenging teaching area. Both teachers and students encounter barriers, such as dominant logic and a limited level of capabilities. In this paper, we present an analogy-based approach to enhance the teaching process and elevate student motivation using business model stimulus cards.


Top