Developing a Viable Business Model for Start-ups at the Gruendungsgarage

Christiana Müller, Elisabeth Maria Poandl, and Martin Glinik

Keywords

Business model development, entrepreneurship, blended learning


Abstract

Developing a viable business model is crucial when founding a start-up. We present a teaching approach based on business model development in the context of the Gruendungsgarage. Following a blended learning approach, the business model was developed with the aid of a MOOC, a business model workshop and follow-up activities.


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