Teaching Value Propositions as Part of the Business Model

Mika Yrjölä

Keywords

customer value proposition, business model, teaching


Abstract

This paper outlines and discusses one approach for teaching business students about the role of value propositions as an important part of any organization’s business model. The course-wide approach is organized around understanding, creating and capturing value. The approach involves traditional teaching, interactive discussions, group work, pitching, and peer evaluation.


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