Teaching Business Models via Blended-Learning

Alina Margolina and René Bohnsack

Keywords

Blended-learning, business model course, online platform


Abstract

Practice-oriented business model courses can be resource intensive and potentially entail a redesign of the curriculum. Blended-learning has been heralded as a solution for this problem. In this paper, the authors describe the design and content of a blended-learning business model course using an online Business Modelling Tool.


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