Anthropological Interpretation of the Business Model: Myth, Institutionalization and Sharing

Thierry VERSTRAETE & Estèle JOUISON

Keywords

Business Model, anthropology, Value Sharing


Abstract

Using an anthropological interpretation, this essay presents the Business Model as a myth that has been institutionalized by a collective group of stakeholders. The myth allows them to become coordinated, especially when their number increases. What brings them all together is shared values and/or value-sharing.


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