Business Model Transformation of a Service Provider on a Sharing Economy Platform

Olga Novikova

Keywords

Business model transformation, sharing economy, hospitality, multiple channel strategy


Abstract

The study investigates a business model transformation of a service provider on a sharing economy platform using a dynamic business model perspective. The study takes an inductive approach and draws on a set of semi-structured interviews, observations and other sources from a longitudinal single case study. The study is among the first ones to depict the process of the business model transformation of a service provider on a sharing economy platform along four dimensions: resource structure, organization structure, value proposition, and process dimension, i.e. “trial-anderror experimentation”. The study also uncovers the service provider’s multiple channel API (application programming interface) strategy whereby the provider uses API to cross-list the listings on various online platforms. This strategy has implications for other providers and platforms within the sharing economy context.


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