Digital Entrepreneurs and the Origin of their Business Models

Christiania Ropposch, Christian Gubik, Elisabeth Stiegler

Keywords

Opportunity discovery and creation, digital entrepreneurship, business model


Abstract

The aim of this paper is to find out if the business ideas of digital entrepreneurs develop within the opportunity discovery or creation context and what digital levels their business models have in this context. Following an exploratory research design, ten digital start-ups were interviewed and analyzed.


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