Experiences from a Decade: A Universal Approach to Business Model Teaching

Jesper C. Sort and Kristian Brøndum

Keywords

Teaching, business models, business model canvas


Abstract

There are many different approaches to teaching business models. This paper presents a universal five-step approach developed from an ongoing longitudinal action research project to uncover best-practice in educating and developing business model competencies. The approach is based on the teaching principles of case-based teaching, learning-by-doing and problem-based learning. 


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