Developing Impactful Entrepreneurial Teaching Using A Business Model Framework

Kenneth Lundholm Stenkjær, Kristian Brøndum, Jesper Sort and Morten Lund

Keywords

Teaching; Entrepreneurship; Business Models


Abstract

This paper provides insights regarding the development, structure and results of the entrepreneurial course “New Venture Creation”. The course engages with the Business Model Canvas and the Lean Start-up Methodology but modified to encompass a Higher Educational Institution’s demands, which has shown positive results among students, external stakeholders, and incubators.


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