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Teaching the Alignment of Business Model Components: The Use of the Movie La La Land

Published: 03.11.2022

Abstract

Using cinema in the pedagogy of entrepreneurship can be useful to illustrate the process and dynamics of the Business Model in a limited time. Here, the movie La La Land is used as a case study to analyze the links and the alignment between the value proposition and the other components of the
BM, particularly the stakeholders.

More information about this paper

DOI: https://doi.org/10.5278/jbm.v10i2.6663

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