What Makes Your Business Model (Un)Investable?

This paper seeks to find out what makes a business model (un)investable. In particular, the study
explores the reasons for venture capitalists’ rejection decisions on entrepreneurs’ proposals. The
study digs into rejected cases in the American Shark Tank TV show as the source of secondary data.
Data is transcribed, coded, synthesised, narratives are built, and storytelling techniques are applied
to present the findings. The study deviates from the mainstream research on business models,
based on primary data. In doing so, the study bridges between the business model research and
communication sciences.