Published: 24.05.2023
by Emelie Havemo
This paper introduces a visual approach to sustainable business model innovation that helps business model designers conceptualise how sustainability can be integrated in business models. Drawings are used to illustrate four sustainable trajectories for business model innovation. The visualisation of trajectories helps to open the “black box” of sustainable value creation by enabling different understandings of value creation from a business model perspective. The paper also introduces and exemplifies the concept of “multi-lens” thinking for sustainable business model innovation, which entails combining insights from several perspectives.
Length: 10 pages
DOI: https://doi.org/10.54337/jbm.v11i1.7179
Download short paperAuthor: Marco Montemari
Published: 24.05.2023
Issue: Vol 11, No 1
Keywords: Business Model Conference , business models , short papers
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Issue: Vol 11, No 1
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Issue: Vol 11, No 1
Keywords: Blockchain , business ecosystem , busines model
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Issue: Vol 11, No 1
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Issue: Vol 11, No 1
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Issue: Vol 11, No 1
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Published: 24.05.2023
Issue: Vol 11, No 1
Keywords: Circular economy , data-driven business models , digital technologies