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Book Review of: Value Proposition Design - How to create products and services customers want

Published: 05.05.2015

by Jan Kyhnau , Christian Nielsen

Abstract

Book Review of: Value Proposition Design - How to create products and services customers want, By Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith & Trish Papadakos (Published by John Wiley & Sons, New Jersey. ISBN: 978-1118968055)
Reviewed by Jan Kyhnau (the practitioner) and Christian Nielsen (the professor) for the Journal of Business Models.

More information about this paper

Length: 12 pages

DOI: https://doi.org/10.5278/ojs.jbm.v3i1.1105

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