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Business Model Scalability in the Cloud Business Context

Published: 25.06.2018

by Marko Juntunen , Petri Ahokangas , Hang Nguyen


Purpose: The paper explores the antecedents to business model scalability.

Design/Methodology/Approach: The paper is conceptual and exploratory in nature and builds on the practice / action learning approach.

Findings: The paper presents an action research based framework for approaching and understanding the change needs of business models and business model scalability as practices. These practices are based on a literature review of business opportunities, scalability and market dynamics.

Practical Implications: From a managerial and entrepreneurial perspective, the findings of the paper highlight the role and dynamism of the business environment and the continuous assessment of the business environ- ment in evaluating business opportunity and changes in opportunity.

Originality/Value: The paper proposes a novel framework for business model synchronization against business opportunity, and vice versa. It also connects the business model to the market and hence to the market value of the rm.

More information about this paper

Length: 21 pages


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