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Squaring the Circle: Business Model Teaching in Large Classroom Settings

Published: 09.07.2019

by Daniel Szopinski


Business model innovation is typically taught in small seminars at universities. Teaching this intrinsically task-oriented subject to a large number of students is a challenge. In this paper we address this challenge by proposing an experiential and interactive approach to teaching business models in a large classroom setting.

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Length: 11 pages


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