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The Startup Jungle: Four-dimensional Business Modelling

Published: 01.07.2019

by Ryan Rumble


The Startup Jungle is a four-dimensional business-modelling tool used in Masters level entrepreneurship education. It combines a metaphorical jungle landscape with the dynamics of interplay to map business ecosystems, model new ones, develop implementation strategies, consider consequences, and scenario plan.

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Length: 12 pages


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