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Booster Cards: A Practical Tool for Unlocking Business

Published: 01.06.2019

by Peter Thomsen , Jesper Chrautwald Sort , Kristian Brøndum


Business model innovation is an interesting yet challenging teaching area. Both teachers and students encounter barriers, such as dominant logic and a limited level of capabilities. In this paper, we present an analogy-based approach to enhance the teaching process and elevate student motivation using business model stimulus cards.

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Length: 12 pages


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