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Business Model Innovation: A Multi-Level RoutineBased Conceptualization

Published: 29.11.2019

by Carlos M. DaSilva , Oleksiy Osiyevskyy

Abstract

Building upon the theoretical insights of the literature on organizational routines and ‘activity system’ perspectives on business models, we propose a multi-level theory of business model innovation that explains business model dynamics within established firms, integrating the processes happening at the individual (micro-), collective (meso-) and organizational (macro-) levels.

More information about this paper

Length: 7 pages

DOI: https://doi.org/10.5278/ojs.jbm.v7i4.2906

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