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Development of New Business Models: Introducing the Cultural Elasticity Model

Published: 29.11.2019

by Anders Drejer , Christian Byrge , Danielle Bjerre Lyndgaard , Hanne Merete Lassen

Abstract

The paper presents the Cultural Elasticity Model as a new perspective on how existing companies may better perform continuous organic development of business models. It suggests three organisational pillars for the development of an organisation with strong cultural elasticity and therefore the ability to better innovate new business models.

More information about this paper

Length: 7 pages

DOI: https://doi.org/10.5278/ojs.jbm.v7i4.2942

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