Published: 29.11.2019
by Andrew Earle , Dante Leyva de la Hiz , Yusi Turell
We draw on recent research in business models and hybrid organizations to propose a novel model for bridging the logics that often conflict as science-based technologies are commercialized. The key insight from this model is adopting a broader conceptualization of value creation may enhance technology commercialization efforts and outcomes.
Length: 7 pages
DOI: https://doi.org/10.5278/ojs.jbm.v7i4.2921
Download paperAuthor: Marco Montemari
Published: 29.11.2019
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