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Tactical Shapeshifting in Business Modeling

Published: 29.11.2019

by Walter van Andel

Abstract

This paper looks at ‘bottom-up’ architecture firms. These firms focus on co-production and participation, as they develop designs that stimulate social change. As such, they are placed in a hybrid position between citizens and governments. The paper identifies four ‘business model tactics’ they utilize in maneuvering between different institutional fields.

More information about this paper

Length: 6 pages

DOI: https://doi.org/10.5278/ojs.jbm.v7i4.2900

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