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Anthropological Interpretation of the Business Model: Myth, Institutionalization and Sharing

Published: 29.11.2019

by Thierry Verstraete , Estèle Jouison

Abstract

Using an anthropological interpretation, this essay presents the Business Model as a myth that has been institutionalized by a collective group of stakeholders. The myth allows them to become coordinated, especially when their number increases. What brings them all together is shared values and/or value-sharing.

More information about this paper

Length: 7 pages

DOI: https://doi.org/10.5278/ojs.jbm.v7i4.2926

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