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Opportunity Complementarity in Data-Driven Business Models

Published: 13.07.2020

by Yueqiang Xu , Laura Kemppainen , Petri Ahokangas , Minna Pikkarainen

Abstract

Business model research typically focuses on value co-creation and co-capture logic to study business models in the ecosystem. To understand the “ex-ante” source of ecosystem-based value creation/capture, this paper proposes opportunity complementarity as a key antecedent for the ecosystem-based value creation and capture in data-driven business ecosystems.

More information about this paper

Length: 9 pages

DOI: https://doi.org/10.5278/ojs.jbm.v8i2.3535

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