Towards a New Business Model Canvas for Platform Businesses in Two-Sided Markets

The ambition of this paper is to increase the understanding of digital platform businesses and business model innovation in the context two-sided markets. A proposal for an instructive new business model canvas is developed by combining abductive reasoning with insights from a case study. The case was a unique driving school platform under the employee and professional service platforms. The proposed canvas builds upon Scholten’s canvas for platform businesses, complementing it with changes in terminology and the addition of new elements. The contribution of the paper derives from the insights provided by the case study and the identification of a new tool that can help platform businesses innovate in two-sided markets.