Business Models Beyond Covid-19. A Paradoxes Approach

Carlo Bagnoli, Francesca Dal Mas, Helena Biancuzzi, and Maurizio Massaro


Paradoxes, Post-pandemic business models, Covid-19


The Covid-19 crisis has undermined and disrupted several business fields. Organizations are called to address the new challenges by rethinking their business models. Employing an EFTE (estimate, feedback, talk, estimate) approach, the paper highlights 50 paradoxes to be taken into consideration in the strategic transformation process.