A Qualitative Approach to Business Model Dynamics

Yvonne Haas


Business Model Dynamics, Retailing


We provide a qualitative approach to assess interaction intensities of business model elements based on expert interviews in the retail industry. Focusing not on the direction but on the intensity of interactions, we identify robust elements as well as elements with an indictor effect, a leverage effect and both effects.


DOI: https://doi.org/10.5278/ojs.jbm.v6i2.2459