Depicting A Performative Research Agenda: The 4th Stage Of Business Model Research

Christian Nielsen, Morten Lund, Stefan Schaper, Marco Montemari, Peter Thomsen, Jesper Sort, Robin Roslender, Kristian Brøndum, Christian Byrge, Christine Delmar, Lorenzo Simoni, Francesco Paolone, Maurizio Massaro, and John Dumay


Business models, research agenda, performative research


This article provides a research program for the field of business models. It focusses specifically on 4th stage research, which is concerned with the performative notions of business models to which six conceptual avenues for further research are depicted.