Performative Research in the Business Model Field: Exploring the Underpinnings of Studying Business Models in Action

Robin Roslender, Christian Nielsen


Performative research approach; accounting in action; social science methodology.


The adoption of a performative approach promises to enrich research enquiries pursued in the business model field. Such an approach has demonstrated its purchase in other business and management disciplines, including accounting, and has contributed to the wider exploration of social science methodology by their respective research communities.