Online Courses on Business Model Innovation for Practitioners in SMEs

Mark de Reuver, Martijn Cligge and Timber Haaker


Business model innovation; Online learning; Massive Open Online Courseware


We develop and evaluate five online courses (MOOCs) on business model innovation, tailored to small and medium sized enterprises (SMEs). Six design principles are found for such courses: regarding type and form of learning contents; time investments from participants; practical examples and tools; integration with daily practice; and participative learning.