Teaching Business Models via Blended-Learning

Alina Margolina and René Bohnsack


Blended-learning, business model course, online platform


Practice-oriented business model courses can be resource intensive and potentially entail a redesign of the curriculum. Blended-learning has been heralded as a solution for this problem. In this paper, the authors describe the design and content of a blended-learning business model course using an online Business Modelling Tool.