Developing a Viable Business Model for Start-ups at the Gruendungsgarage

Christiana Müller, Elisabeth Maria Poandl, and Martin Glinik


Business model development, entrepreneurship, blended learning


Developing a viable business model is crucial when founding a start-up. We present a teaching approach based on business model development in the context of the Gruendungsgarage. Following a blended learning approach, the business model was developed with the aid of a MOOC, a business model workshop and follow-up activities.