Business Model Innovation: A Multi-Level RoutineBased Conceptualization

Carlos M. DaSilva & Oleksiy Osiyevskyy


Business model, routine cluster, multi-level theory


Building upon the theoretical insights of the literature on organizational routines and ‘activity system’ perspectives on business models, we propose a multi-level theory of business model innovation that explains business model dynamics within established firms, integrating the processes happening at the individual (micro-), collective (meso-) and organizational (macro-) levels.