Development of New Business Models: Introducing the Cultural Elasticity Model

Anders Drejer, Christian Byrge, Danielle Bjerre Lyndgaard & Hanne Merete Lassen


Business Model Innovation, Organisational Culture, Organisational Learning


The paper presents the Cultural Elasticity Model as a new perspective on how existing companies may better perform continuous organic development of business models. It suggests three organisational pillars for the development of an organisation with strong cultural elasticity and therefore the ability to better innovate new business models.