eco-business models, storytelling, triple bottom line, circular economy, scenario-analysis, transdisciplinary conversations
Purpose: To develop a transdisciplinary approach called eco-business modelling.
Design/Methodology/Approach: The first step is an analysis of the ways triple bottom line and circular economy emplotments have colonized and co-opted the United Nations and European Union Agenda 2030 initiatives by privileging business-as-usual scenarios. The second step is to construct a storytelling approach model to business modelling. The third step is to propose a ‘self-correcting’ storytelling science method to make the transition from the contemporary business-as-usual model to eco-business modelling.
Findings: The challenge is to create comprehensive ecological business models that foster worstcase and best case scenario comparisons with status quo business-as-usual.
Originality Value: We propose that business modelling is about storytelling, making ‘bets on the future’ scenarios, and we propose a ‘five worlds of storytelling model’ business modelling.
Research Implications: The contribution is to propose a ‘self-correcting’ storytelling method of iterative, ‘crossover storytelling conversations’ as a way of developing collaborative ‘interdisciplinary learning’ across specialized business model disciplines.
Practical Implications: We call for crossover conversations that challenge the unintended consequences of the triple bottom line and circular economy business models.
Social Implications: With ozone depletion, climate change, natural resource depletion, loss of biodiversity and habitat, there are pressures to develop ecologically sensitive business models.