Opportunity Complementarity in Data-Driven Business Models

Yueqiang Xu Laura Kemppainen, Petri Ahokangas, Minna Pikkarainen


business model, opportunity, data-driven service


Business model research typically focuses on value co-creation and co-capture logic to study business models in the ecosystem. To understand the “ex-ante” source of ecosystem-based value creation/capture, this paper proposes opportunity complementarity as a key antecedent for the ecosystem-based value creation and capture in data-driven business ecosystems.