Teaching Business Models: Approaches and Success Criteria

Christina M. Bidmon and Anna B. Holm


Business Models, Teaching Business Models


Teaching business models (BM) and business model innovation (BMI) in universities and business schools has become a common practice. Academia has acknowledged that despite the very normative nature of the concept, business model thinking unites and synergistically binds the very fundamental decisions about a business, i.e., how to create, deliver and capture value