Experiences from a Decade: A Universal Approach to Business Model Teaching

Jesper C. Sort and Kristian Brøndum


Teaching, business models, business model canvas


There are many different approaches to teaching business models. This paper presents a universal five-step approach developed from an ongoing longitudinal action research project to uncover best-practice in educating and developing business model competencies. The approach is based on the teaching principles of case-based teaching, learning-by-doing and problem-based learning.