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Digital Entrepreneurs and the Origin of their Business Models

Published: 30.03.2021

by Christiana Ropposch , Christian Gubik , Elisabeth Stiegler

Abstract

The aim of this paper is to find out if the business ideas of digital entrepreneurs develop within the opportunity discovery or creation context and what digital levels their business models have in this context. Following an exploratory research design, ten digital start-ups were interviewed and analyzed.

More information about this paper

Length: 9 pages

DOI: https://doi.org/10.5278/jbm.v9i1.4274

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