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Business Model Creativity: A Horizontal Insight Model

Published: 25.10.2018

by Kristian Brøndum , Christian Byrge , Søren Hansen

Abstract

This paper presents a model for feasibility testing of novel ideas for business model innovators. It suggests a five-step systematic involvement of non-domain-related knowledge intended to deliver more unique ideas that are feasible in the decision-making phase of business model innovation.

More information about this paper

Length: 5 pages

DOI: https://doi.org/10.5278/ojs.jbm.v6i2.2454

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