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Understanding Business Model Innovation from a Practitioner Perspective

Published: 25.10.2018

by Carlos M. DaSilva

Abstract

While business model innovations are critical to a company’s long-term survival, they are still poorly understood compared to other kinds of innovations. This paper investigates prior research and reframes business model innovation through a practitioner lens. Reporting on a content analysis of interviews with CEOs of small and medium enterprises in the technology industry, this research investigates their definition of business model innovation. This research intends to contribute to a better understanding of the meaning of business model innovation from a practitioners’ perspective. These findings open new directions for theory development and empirical studies in the business model and innovation management literature.

More information about this paper

Length: 6 pages

DOI: https://doi.org/10.5278/ojs.jbm.v6i2.2456

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