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Business Model Creativity: A Horizontal Insight Model

Published: 25.10.2018

by Kristian Brøndum , Christian Byrge , Søren Hansen


This paper presents a model for feasibility testing of novel ideas for business model innovators. It suggests a five-step systematic involvement of non-domain-related knowledge intended to deliver more unique ideas that are feasible in the decision-making phase of business model innovation.

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Length: 5 pages


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